Nate Kennedy

Times are a changin'

Are you getting the desired results you want from your marketing campaigns?

If you are doing everything right then you should be closing like clockwork.  But, to many times I chat with professionals in our business and they wonder why the mailers they sent did not work.  As we dive into it deeper it tends to fail for 2 reasons.

1. They have a horrible list they are sending to. This waste money and time.

2. They have no call to action that gives a potential borrower any reason to call. They have no way of tracking the result

When you get those two things working against you chances are you get flustered and go back to the old ways.

There are always better ways to get stuff done, but the question is are you staying ahead of the curve and learning these tactics.

What I mean is that our business is filled with a lot of different profit centers and we continuously need to be adding them to our business.

I fear that to many people do not understand this and is exactly why I am conducting an informative teleseminar this week.

I hope you are able to make it to the call this Thursday @ 2pm EST.

What I would like you to do is get over to the following page and submit your questions now.

Ask your questions now

You will not want to miss this call, as I will be giving away the most valuable resources that will take your business to the next level.

Ask your most desired questions NOW!

Nate, I want to know how to...

Your friend by keeping you ahead of the curve,

Nate Kennedy

P.S. If you want to read what all the successful professionals are doing right now then CLICK HERE

P.P.S. To figure out how to generate all your own internet leads...Ones only you see. Then click here to read this report

P.P.P.S. Check out how you can add 5 Profit producing pillars to your business by checkiIng out this Free Report

Put an end to unrealistic expectations!

Are you tired of dealing with the unrealistic expectations that borrowers have? 

Today, borrowers are brain washed to think they are perfect and deserve a 5.5 percent rate on a 30 year fixed when the average rate is 6 percent...

Yesterday, I had a conversation with one of my Mega Mortgage Success Members and he had this happen to him.  He had the borrower ready to close and the guy just did not show up.  He seemed relatively frustrated with this, because he spent so much time on "Advising" this borrower that he could not believe some one would walk away like that.

The borrower wanted something that just was not possible - Does this sound famaliar to you?

If you have been in this business for a little while there is a chance that this happened to you at some point or another.  The challenge we face is that the borrower is conditioned to ask what is my rate and what are your fees are...

If you get into this battle with the borrower you are bound to lose, as the cards are stacked against you when you commoditize yourself. 

So how do you respond to these questions? You have a few options...

1. You can commoditize yourself and hope that you don't lose the borrower to your competitor for an 1/8th of a point or even worse 50 duckets

2. You can position yourself as an "Expert Advisor" by educating them in laymans terms so they feel comfortable speaking with you.  Do not talk to them as they are your buddy working in the same office as you.  The don't care about all the DTI and LTV talk.

3. You can use the simple response that I use - "I do not know what your rate and fees would be without knowing more about what goals you are trying to accomplish.  Plus, I am constatly negotiating on your behalf to get you the best opportunity all the way until you close."  At this point return the focus on them...

4. My personal favorite - You can be generating so many leads that you have the ability to pick and choose who you want to work with without ever having to answer those questions ever again.

I ask you this...

What are you going to do the next time you get asked about rates and fees?


Your Friend in the Mortgage Business!

Nate Kennedy

P.S. If you want to learn how to generate enough leads, so you don't have to answer questions about rates and fees go to  www.MegaMortgageSuccess.com

Automatic lead generation

Man, I had an eventful day yesterday.  It was filled with opportunity after opportunity, which is a great day in my book...

After my meeting with the real estate agents that I mentioned yesterday in my email, I headed back to the trenches to follow up on the leads that had automatically came into my marketing funnel while I was out.

Once I finished that up I headed out to a party that was launching a new 100 sum acre development within 5 minutes of Uptown Charlotte.  It takes a real visionary to put re-developments like this together.  When I was there I had the opportunity to chat with a friend of mine that is a developer and we started kicking around marketing ideas with each other.  The main topic of conversation was tracking advertising with automation.

He has his system setup to do all this and it was amazing to hear him rattle off all his marketing numbers.  When I say marketing numbers, I mean a handful of things...He knew every penny he spent, leads he generated, where it came from, and even his conversion ratios per ad.

Are you able to do this with your marketing?

If not, then you need to get an automated tracking system in place that does this for you.  Our business is filled with great ways of doing this, so the key is to find one that works for you.

Personally, I like the one that I use and have been using for almost 2 years now.  You can check it out at:

www.NateKennedy.com/Websites

This is what I use every month to automate my business and track all my marketing efforts.  It allows me to spend my advertising dollars effectively, so I do not waste tons of money on stuff that just does not work. 

Before I started using this system I was sick and tired of:

Spending a fortune on advertising and have no tracking methods to tell which, IF ANY, ads are REALLY working.
Getting calls from rate shoppers who go elsewhere for the "best price".
Working 7 days a week following up with "window shopper" leads.
Worrying where my next loan will come from..
Spending more than you could afford on marketing assistants to follow up on my prospects and not having anything to show for it..
I was constantly worrying how I can stand out from the crowd

Luckily, I never worry or stress out about any of this stuff anymore.  I got to tell you it is a huge relief and amazing time saver.  It sits on auto-pilot for me and I have leads to work with every day that I come to work. 

There is an old saying that I like...

Simplify Life!


You can learn all about it at:

www.NateKennedy.com/Websites




Your Friend in the Mortgage Business!

Thank you,

Nate Kennedy
www.NateKennedy.com/Websites

Are you Boring Your Customers?

Interesting Title I know!  This is the Subject of an E-Newsletter that I received from Dan Kennedy the other day.  It is a great lesson on making sure you are getting the right message to your clients...

Enjoy,

Nate Kennedy

www.NateKennedy.com

__________________________________________________________________________________________

In your last Success Marketing Strategy I talked about how the very make-up and personality of an entrepreneur can make them a huge success. Now let's talk about your marketing; how much are you talking about what interests you vs. what interests...them?

What Matters To Us May Not Matter To Them

I have a cautionary question for you, about your marketing; how much are you talking about what interests you vs. what interests...them?

It reminds me of Napoleon Hill's story of Andrew Carnegie's mother going into the store to buy a little furnace, getting the lecture on BTU's, energy efficiency, quality construction – finally interrupting to ask: "Will it keep a little old lady warm?"

Business owners tend to focus inward. On products, on services, on the business itself. The challenge is to focus outward, on consumer/client/user interests, thoughts, conversations occurring in their minds, the way they make decisions.

In short, true understanding of the customer's thoughts and emotions is far, far more important than anything else. This isn't easy. I'm told that Einstein's initial interest was behavioral psychology, specific female behavioral psych; he gave it up in favor of something easier to understand: quantum physics.

Understanding your customer may be just as tough. And subject to just as much (seemingly) irrational, frequent change. But that is your job.

Which is why you must read what they read, watch what they watch, hang out where they hang out, listen as they talk, shop where they shop. Surveys are nifty but insufficient. Immersion is more useful.

If you are deeply interested in being able to figure out people, I have an interesting resource to recommend, sent to me as a gift by Gold/VIP Member Dave Dee. It is a book titled 'The Full Facts Book Of Cold Reading' by Ian Rowland.

It is a how-to book, to do psychic readings. I was familiar with some of the technique, but learned more. You may find it as fascinating as I did. If nothing else, it'll stop you from wasting money on psychics.

In your next Success Marketing Strategy that will be arriving in just a couple of days, I would to continue our talk on marketing and tell you about a hot trend in advertising or marketing.

                                                                
Dedicated To Multiplying Your Income,

Dan Kennedy

www.dankennedy.com

The Importance of Masterminding...

Being in a Mastermind Group is an absolute necessity today.  I am a firm believer that you have to surround yourself with people that are succeeding at levels higher than you are.

I bring this up, because I have a call today with Scott Tucker (www.MortgageMarketingGenius.com).  On the call today I have the opportunity to talk to all members across the country.  I plan on learning what challenges and successes they are having every single month in order to improve my business.

When you are in a Mastermind Group it even more important to be Active and Contribute.  I don't know about you, but I do not want to be a person who just takes and never gives back to anyone.

Mastermind meetings are great ways to continue to grow and become better at what you do.

If you want to learn what all the Major Players in the Mortgage Business are doing to get better then checkout my book called "The Insider Secrets of the World's Most Successful Mortgage Brokers"

www.InsiderSecretsOfMortgageBrokers.com

This book is being called the Think and Grow Rich of the Mortgage Businesss.  To be quite honest that is exactly what it is - It is an indepth, dissection of some of the most successful people in our Business.

Every person in the book has one commonality...They all belong to Mastermind Groups that help them continue to grow and prosper in the Mortgage Business.

Until Next Time...

Nate Kennedy
www.NateKennedy.com

Being More Than A Mortgage Broker

In today's market we need to be more than just a mortgage broker.  The old paradigm of just doing loans for our borrowers is just not enough these days!

Mortgage Brokers and Loan Officers need to look at themselves as financial planners who use mortgages as their tool for generating a better situation for their borrowers.  What that means is we are Mortgage Planners for the people we help.

Being a Mortgage Planner means having access to different tools in order to get your borrower the best possible situation for their mortgage needs.

One thing I have decided to add to my Mortgage Planning Business is the new Money Merge Account from UFirst Financial.  This tool is a great way to show your borrowers exactly how to manage their debt properly.

If you want to watch a 15 Minute Video on the MMA got to: http://www.u1stfinancial.com/portals/0/media/mma100.html

To learn more about how to expand your Mortgage Planning Business visit the following website and sign up as a new agent www.u1stfinancial.net/ntkennedy

Your Friend in the Mortgage Business!

Thank you,

Nate Kennedy
www.NateKennedy.com

P.S. Have a friend who could be helped by this info? Why not forward this e-mail to him? That's what friends are for!

P.P.S. Do you want to create a Steady and Reliable Income Month-In and Month-Out like clockwork? Get over to www.MegaMortgageSuccess.com to learn how

P.P.P.S. Do you know what the World's Most Successful Mortgage Brokers are doing?  Go to www.InsiderSecretsOfMortgageBrokers.com to find out.

Networking: We all should do it!

Normally on Saturday I have the same routine, I am at the gym by 8:00am, at the park by 11:00am to let my 2 dogs run around and play, and then off to Starbucks to work on my business for a few hours.

This past Saturday I decided to switch up my routine.  I decided I needed to do something different and be around some innovative people striving for new opportunities.  So as it goes, I was up at 6am and on the road to Columbia, SC for a conference full of Mortgage Brokers, Financial Planners, and Real Estate Investors.

I discovered this opportunity on a Sunday Afternoon when I went to a Building Expo with my girlfriend. We are both interested in New Homes and are building our future home currently, so we thought we would check it out instead of sitting home on our Rear Ends doing nothing.

We were about half way thorugh the show when I stumbled upon a booth that seemed out of place for Building Materials.  I figured it was time to investigate a little bit and see what this booth was all about.  It happened to be a brand new financial company that is growing like wild fire across the world. 

They have taken an old paradigm of thinking and turned it into a New Innovative way to generate revenue for yourself and your business. The best part about it you are able to build your own team of producers. These producers can be a network of Financial Planners, Real Estate Investors, other Mortgage Brokers, and even your Past Borrowers!

Let me bring it back to the importance of Networking.  After the Building Expo I called up my new network buddy, Christian and scheduled a time to visit.  He was in my office this past Thursday showing me the inner workings of my New Cash Cow!  As the conversation continued he asked me if I would like to go to a One Day Conference about an hour and half away. 

I had to check my Saturday Schedule, which is pretty routine as I discussed earlier.  I decided to invest my time and head to the conference, even though I had no idea what to expect.  This was one of the best decisions I have made in a while. By the end of the morning session I had already met 2 Real Estate Investors, 1 Mortgage Broker, and 1 Real Estate Agent all from my home town. 

This one day grew my network by 4 people. I now have an additional 4 people within my city to grow business opportunities with. 

Everyday there are opportunities that are presented to us!  You have two options for every opportunity.  You can Ignore it or you can take Advantage of it. 

What are you going to do the next time you have an opporunity?

Your Friend in the Mortgage Business!

Nate Kennedy - www.NateKennedy.com

P.S. To learn how to generate more borrowers every single month and turn them into monthly producers for your business go to www.MegaMortgageSuccess.com

Are you contacting all your Past Borrowers?

This is exactly what you should be doing right NOW!  Almost 90% of all borrowers never even remember their mortgage brokers name let alone their phone number to call them to take advantage of the amazingly low rates available.

Today, I called just a portion of my past borrower list, 155 people to be exact.  I only called one third, because that is all I want to work with right now.

No, I did not call 155 people individually!  I recorded a message and sent it out automatically through a voice blast.

You need to do this exact same thing if you haven't already.  Rates are dropping and chances are your past borrowers qualify for a better loan then what you gave them before!

Here is how the script started out:

"This is Nate Kennedy and I am calling you because within the last 3 years we have worked for you and I wanted to personally say thank you for choosing us with your mortgage planning needs.

To many times we get caught up in our everyday lives and forget to acknowledge the people that truly matter.  That person is you!"

I finished this out with an example of saving money, a call to action, and a direct way to contact me.

Let me know how it goes!

Nate

Just a few thoughts on Success

Strive for SUCCESS and do not worry about Failure!

You won't - you CAN'T - succeed as a mortgage broker if you're focused on "avoiding failure" rather than "achieving success"

(NOTE:  This Fatal Flaw is focused on the "mental" aspects of success.  And in just a second, I'll show you precisely how this is intimately related to real estate investing...)

Here's an extreme statement:  You will get whatever you want out of life.

You might disagree with that - but it's true.  It's called the "Law of Attraction".  It states that you will always attract to yourself the things you focus on internally with most intensity and consistency...

...I don't know why it's true.  But it is.  And virtually all newbies are more focused on "Avoiding Failure" rather than "Being Successful".

Right Now, Think about avoiding failure.

The same principle holds true here.  Before you can consider the notion of "avoiding" failure, you've first got to focus on what the term "failure" means.  And it's not pretty.  It could mean losing some money.  It could mean losing your home.  It could mean going bankrupt.  It could mean all sorts of things...

...but one thing is true:  Everything about your mental concept of failure is negative.  And when one focuses so heavily on "avoiding failure", those negative mental images will definitely permeate your mind and will almost certainly leave you in a semi-paralyzed state, unable to take action.

And when you don't take action, you don't succeed.  Period.

So here's my next (and final) challenge to you for this e-Lesson:

Right Now, Think About Massive Success As A Mortgage Broker

What will it mean for you to be massively successful?  Will it mean that you that you close 5 loans per month that consistently provide you $20K - $30K in Income?  Will it mean freedom from your job and employer?  Will it mean being able to pay for your children's college education?

Whatever it means to you, the attraction of success is certainly more motivating to your mind than is the avoidance of failure.  When you focus on success, your mind will be able to attract

Who is Nate Kennedy!

Six years ago, at the age of 22, I was just another young man who didn't have a realistic CLUE of what I wanted to do with my life. I finished college on June 8, 2002 in Ohio and moved to Key West, FL on June 15, 2002.  This was the boldest move I had made in my life.  I packed a bag of clothes and my scuba diving gear and boarded a one way flight to meet my new 54 year old roommate named Bruce…

I thought being a scuba diving instructor was my ticket to a happy life.  It only took me 2 weeks of excessive drinking and no diving to realize I was totally wrong.

At this point, I needed money, so what to do next but make another move!  I dropped Key West like a bad habit and ended up in Corolla, NC.  Most of you are probably wondering where the Heck is that…It is a 1/4 mile wide strip peninsula on the North East Coast of North Carolina.  I moved in with a college buddy and began bartending at a pizza joint and selling surf clothes at the local surf shop.

The best part about it I lost my College 40…I didn’t do the Freshman 15…I gained nearly 40 lbs.  Losing the weight was a pretty easy task when your working 18 hour days.

Finally, I realized real quick that I was cheating myself in such jobs that required so little of me. I was both afraid to take a risk, and afraid not to. I knew if I stayed, I would get stuck. So I quit. This is where the journey began for me.  I ended up in Charlotte, North Carolina living with a friend from college.  I moved in September 14^th, 2002 and began job hunting on September 15^th, 2002 by walking up and down Tryon Street , the main strip where all the action goes down, to find a job in a restaurant or bar to get some quick cash. 

Talk about some frustrated parents…My parents were wondering what I was doing waiting tables when I had a Degree in Business Administration.  Those who knew me figured this was just another of my passing phases.

Trying to save me from falling on my face my close friend, who I was living with put my resume in front of his Boss in an attempt to help me find a better way.  After two months pass I finally get a call from the owner of the company for an interview with his company.  I thought I nailed the interview, but my buddy said otherwise.  To my surprise the owner did not want to hire a Beach Bum, who was laid back. The one thing I had going for me was that my buddy put his stamp of approval on me and the owner took a chance.  That motivated me a bit. For the first time in my life, I took on a Real Job. So, how do you start and succeed here? - I wondered.