Man, I had an eventful day yesterday. It was filled with opportunity after opportunity, which is a great day in my book...
After my meeting with the real estate agents that I mentioned yesterday in my email, I headed back to the trenches to follow up on the leads that had automatically came into my marketing funnel while I was out.
Once I finished that up I headed out to a party that was launching a new 100 sum acre development within 5 minutes of Uptown Charlotte. It takes a real visionary to put re-developments like this together. When I was there I had the opportunity to chat with a friend of mine that is a developer and we started kicking around marketing ideas with each other. The main topic of conversation was tracking advertising with automation.
He has his system setup to do all this and it was amazing to hear him rattle off all his marketing numbers. When I say marketing numbers, I mean a handful of things...He knew every penny he spent, leads he generated, where it came from, and even his conversion ratios per ad.
Are you able to do this with your marketing?
If not, then you need to get an automated tracking system in place that does this for you. Our business is filled with great ways of doing this, so the key is to find one that works for you.
Personally, I like the one that I use and have been using for almost 2 years now. You can check it out at:
This is what I use every month to automate my business and track all my marketing efforts. It allows me to spend my advertising dollars effectively, so I do not waste tons of money on stuff that just does not work.
Before I started using this system I was sick and tired of:
Spending a fortune on advertising and have no tracking methods to tell which, IF ANY, ads are REALLY working.
Getting calls from rate shoppers who go elsewhere for the "best price".
Working 7 days a week following up with "window shopper" leads.
Worrying where my next loan will come from..
Spending more than you could afford on marketing assistants to follow up on my prospects and not having anything to show for it..
I was constantly worrying how I can stand out from the crowd
Luckily, I never worry or stress out about any of this stuff anymore. I got to tell you it is a huge relief and amazing time saver. It sits on auto-pilot for me and I have leads to work with every day that I come to work.
There is an old saying that I like...
Simplify Life!
You can learn all about it at:
www.NateKennedy.com/Websites
Your Friend in the Mortgage Business!
Thank you,
Nate Kennedy
www.NateKennedy.com/Websites
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